Services
Edit House creates the visual direction that aligns every image, space, campaign, and customer touchpoint into one recognizable brand world.
Brand-World Diagnosis
$4,500, one-time fee
Who this is for: Brands, hospitality concepts, and design-led businesses that feel visually inconsistent or unclear.
The problem: Most businesses don’t have a design problem. They have a clarity problem photography that feels disconnected, interiors that don’t reflect the brand, marketing that looks different every month. Every specialist already exists; nobody is directing the entire visual language.
What’s included: a full brand audit, a visual inconsistency map, audience and competitor review, brand atmosphere definition, core visual principles, material and color direction, and a prioritized action plan.
Delivered as a presentation-ready PDF, reviewed together in a single working session. Every Diagnosis ends with a clear recommendation for the right next step.
Brand-World Direction
$9,500–$12,000, scoped by project
Who this is for: Brands launching, repositioning, entering a higher price tier, expanding into physical retail or hospitality space, or coordinating multiple creative vendors without one shared direction.
The problem: Individual assets exist: a logo, some photography, a space, but there is no shared visual logic connecting image, space, material, typography, language, styling, and content.
What’s included: a brand-world thesis, visual language and color/material world, typography direction, verbal world and tone of voice, spatial world where relevant, content world, and a full brand-world presentation for you.
Typically follows a Brand-World Diagnosis, though it can be commissioned on its own. This direction becomes the reference point for every future campaign, shoot, and space.
Campaign Creative Direction
$750/day (typical engagement $3,000–$6,500)
Who this is for: Hospitality, fashion, beauty, and design-led brands preparing a launch, seasonal campaign, or collection with a promotion in mind but no cohesive visual idea yet.
The problem: You know what you’re promoting. You don’t yet have a campaign idea, a visual narrative, a clear shoot concept, or a shared brief the whole creative team can work from.
What’s included: a central campaign concept with title and narrative, visual treatment across lighting, location, styling, and color, a full campaign storyboard, image hierarchy, a shot-list framework, campaign language, and a rollout plan across Instagram, website, email, and print.
Billed at a day rate covering concept development, pre-production, and on-set art direction, separate from photographer and production costs.
Spatial Art Direction
$900–$1,200/day (typical project $5,000–$12,000)
Who this is for: Hotels, restaurants, spas, retail stores, showrooms, boutique studios, galleries, and event producers whose physical environment needs to actually support the brand.
The problem: The space may be well designed, but it doesn’t yet support the brand story, the customer journey, photography, or campaign moments. Arrival, movement, and memory haven’t been directed; only the furniture has.
What’s included: arrival analysis, full guest or customer journey mapping, material and lighting direction, brand-moment strategy, a spatial photography plan, and conceptual spatial interventions like display, signage, and styling.
This is the offer built most directly on sequence, circulation, and atmosphere training, applied here as brand strategy. Spatial direction can stand alone or hand off to Modern Practice Design Studio, sub business of Edit Houde, when a project needs actual architectural design or construction.
Creative Direction Retainer
$3,500–$4,500/month to start (3-month minimum)
Who this is for: Established brands, hotels, luxury retail and fashion brands, and design businesses with recurring creative needs: multiple vendors in motion, but no one maintaining one clear visual direction month to month.
The problem: The brand has a direction. It needs someone to protect it. Edit House will be reviewing content, campaigns, and collaborator output on an ongoing basis so quality and consistency don’t quietly drift.
What’s included: a monthly creative review call, priority-setting and a rolling campaign calendar, content and graphic review, a monthly direction board, vendor briefing and coordination, and a short monthly report on what was produced and what’s next.
Reserved for clients continuing past an initial engagement. Edit House operates as the external creative lead.