Architecture taught me to design how people move, perceive, and remember a place. At Edit House, I apply that same way of thinking to brands, shaping visual worlds that feel coherent across every touchpoint.

I hold a Master of Architecture from SCI-Arc, a school built on a different premise than most design education: that the built environment should be challenged and pushed beyond the limits, not just decorated. That training has remained when I moved from buildings to brands. It became the method: sequence before aesthetics. Movement before composition. Atmosphere before decoration. Context before object.

That training continued in Italy, through a scholarship-earned architecture program built around real client briefs, including a pop-up store concept for the Italian luxury brand Agnona, a brand-DNA-to-space translation for Vivienne Westwood, and an urban palazzo residential conversion built on Chanel’s material codes.

Edit House is a creative direction practice, not an architecture firm and not a content agency. It exists in the space nobody else is occupying: the point before production begins, where a brand’s photography, interiors, campaigns, and customer experience align into one recognizable world.